Ongoing Product Quality Monitoring

Having an independent, external perspective like FBDC on product quality is beneficial to the continual improvement of your range.

We can carry out ongoing product quality monitoring in a number of ways:

• Mystery shopping

  This is undertaken from a product perspective, by looking at products on aspects including display quality, effect of lighting, performance of physical product and shelf ready packaging, branding, pricing, ambience, on shelf positioning etc

• Benchmarking

  This is a tool used to deliver better competitor awareness, product quality positioning and understanding your competitor's position. Have products been re-engineered? Are our products still in line with the market? To find out more, click here

• Assessment of product quality against specification and attributes

  Retailers and manufacturers use product quality monitoring to ensure that a product's quality is in line with the agreed specification and attributes. The specifications and attributes are agreed in the development process and signed off at the launch of the product.

  FBDC are experienced in assessing the performance of a product or range of products against the specification and attributes. Is it fit for purpose? How does it compare with the wider market? How can it be improved?

  We will report our findings back to you, our customer, and/or manage any non conformities/improvements and their rectification with your supplier or manufacturer.