Industry Sectors
At FBDC we can offer a range of product development services suited to a number of industries. See some of our case studies below:
Retail (Own Label)
- Threshers Case Study
- Boots Case Study
- Marks and Spencer Case Study
- Sainsburys Case Study
- Tesco Case Study
Retail (Branded)
- Threshers Case Study
- Disney Case Study
- Tetley Case Study
- Uniq Case Study
Retail (Own Label): Threshers
FBDC helped to create a range of own brand of food products with the aim to increase basket spend and differentiate the Threshers + Food Leaping Salmon brand from their competitors.
We took the project through market research, identifying suitable product range and supply partners, managing the project from NPD through to packaging procurement, artwork, process implementation including scaling up and final launch.
See Our Award Winning Range:
Retail (Own Label): Boots
FBDC managed the concept, product evaluations and supplier interface - working in conjunction with another consultancy, helping Boots win Sandwich of the Year Award 2004 for Best New Product Launched.
Retail (Branded): Thresher
An example of working B2B is our recent collaboration with a leading design agency. Together we have helped 'Thresher + Food' launch around 50 new products under its 'Leaping Salmon' brand.
Working together we were able to offer a seamless process that encompassed:
- Ranging strategies
- Food development
- Packaging development and innovation
- Photography and artwork
- Marketing strategies
- Branding
- Merchandising layouts
- Technical compliance
Not only do we offer these services, we project manage from initial design brief to print production.
The success of this project clearly illustrates the benefits of offering our clients true expertise, in a cost effective package.
Retail (Branded): Disney
The consumer products division of Disney made a strategic decision to increase their food range within Europe and identified the potential to develop a broader food offer beyond confectionary and the fast food/ cinema sector.
We carried out a detailed comparative shop in conjunction with consumer research, created packaging formats to fit in with Disney's USP and identified partners that would be capable of delivering the new products for launch.
We worked as part of a cross functional working party to review their nutritional/ technical policy to the development of new food products for children for everyday and treats; this has been incorporated throughout Europe and rolled out in USA.
Retail (Branded): Uniq
Contracted to bring innovation to a then newly formed desserts division where customers were struggling to see any directional grounding.
We produced mood boards of new ideas, packaging opportunities and worked with chefs to bring paper concepts to life.
What We Can Do for the Convenience Retailer:
FBDC will work with you to deliver a credible food offer which can be targeted to ensure that they can meet a specific store, space, or customer requirement whilst still delivering to your businesses brand guidelines.
We can provide your business with a comprehensive evaluation of the marketplace, competitors, customers, and products. We can take market data coupled with market research and by using gap analysis and benchmarking tools we will then analyse the information, providing you with recommendations for directional change to ensure that the category is current, correctly ranged and targeted for category growth.
FBDC manage the whole process from concept generation through the stages of product sourcing, process implementation, the product launch, through to consumer purchase.
If you have a food offer or categories which are not performing, are looking at the development of a new or emerging category, or just re-engineering your current range, we have the solution for you. Contact Us for more details.
What We Can Do For Wholesalers: We can help you develop your range of products, and break in to new categories such as food-to-go by developing new products, by product reengineering to counteract the fluctuating raw material prices and by refreshing existing ranges by traditional NPD.
What We Can Do For Manufacturers & Suppliers: We have a broad range of experience working with a number of food manufacturers in new product development, ranging from desserts and pies to recipe dishes, sandwiches, etc...
What We Can Do For Leisure & Food To Go Sectors: We have
created, developed and implemented a "hot food to go offering" for Odeon UK Cinemas. Click
on the Odeon Logo to see our case study.
Odeon Case Study
Odeon
The project goal was to create and develop an Own Brand Hot To Go product range for Odeon.
We delivered a new range of products using our award winning patented cookbox packaging, which is stored frozen and cooked in our cookbox and served to the customer within minutes.
See our Gallery for all the products developed.
What We Can Do For New Business Start-Ups: We have worked with a number of entrepreneurial individuals and can help you draw up a business plan and develop food products for commercialisation. We are always keen to speak to individuals with ideas.
Airlines: FBDC have developed packaging and products suited to the many variable airline oven systems, including cookbox
